All of us have been in awe of the persuasive tones of a flyer before: whether it was one that was so convincing that you blew all your money on a sale or one that left you with an appliance that you didn’t know what to do with. What we’re trying to say is, flyer content holds more power that you might give it credit for.
Creative Nigari, as an agency in Karachi, comprehends how fast and functioning flyer marketing is, especially in Pakistan (where the consumer almost always wins.)
Sure, it is one single page, and what could one single page do, right? Therein, exactly, is where the art of writing fliers lies. Perhaps one of the cheapest forms of marketing and promotion, yet one of the most effective.
At Creative Nigari, we are big believers in visuals but images aren’t everything. There’s always that one customer that stops to read every nook and corner of the page and wants to know the details in depth. The responsibility we hold as copywriters operating in Karachi (Pakistan), thus, is MASSIVE. A few words and we have to push the customer to pay attention to the brand in question. Not just pay attention, but be pushed to buy the product.
This is where our skills come in. We, as a multi-faceted agency, that specializes in copywriting, truly understand the weight our words hold. We realize that within the premises of the one page of the flyer, the consumer needs to be made to feel understood. The limit of words still continues to stand, but we weave words in such a manner that the consumer dances to the rhythm of the words WITH us. I mean, what else could you need, right?
Not only is there a limit that restricts here when speaking of flyer content, the choice of words is also significant. In a confined space, the usage of every single word counts: one word could make or break the promise we make to the customer. Here at Creative Nigari, we cherry-pick each word with careful expertise, each aimed to strike the consumer where it hurts. (Okay, not where it hurts, maybe. Where it works? Yes. Where it works.) The words we pick end up being so versatile that every type of customer in Pakistan finds themselves heard, and their need fulfilled.
As writers, we are slaves to detail. We don’t just watch the choice of our words, but the spacing, the technique with which the customer will be wooed, the qualities where we put emphasis in a way that the customer is unable to say no to us. We understand that a flyer doesn’t allow us to say too much; so we use our best quality to tempt the customers: our simplicity.
Creative Nigari boasts a connection to consumers’ hearts and minds both: and we do it for a reason. Within the realms of the limited flyer content, we aim to connect with our audience in a way that helps you achieve your target, and keeps us satisfied with our powers of persuasion.
Alright, we’ve talked enough about our qualities now. It’s your turn to do your part: choose us to design your flyer content!